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Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jeff Tsui, Alex Tu
Company: Kantar
May 9, 2017
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Citation

Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies-


Research papers

The segmentation revival

This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston
Company: Kantar
May 9, 2017
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Citation

Wheatley, Brownlee and Puleston (2017a, May 09). The segmentation revival. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-segmentation-revival-8992


Research papers

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
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Citation

Stevens, Kuegler and Morris (2016a, September 22). Respondent engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-engagement-8886


Research papers

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
September 22, 2016
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Citation

Wheatley, A. (2016a, September 22). Head or heart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/head-or-heart-8875


Research papers

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Steve Wigmore, Martin Dimov
Company: Kantar
September 22, 2016
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Citation

Wigmore and Dimov (2016a, September 22). A quantum leap for the research industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry


Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
×

Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/head-or-heart


Research papers

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Satsuki Suzuki
Company: Kantar
October 1, 2015
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Citation

Puleston and Suzuki (2015a, October 01). The quest to design the perfect icon. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quest-to-design-the-perfect-icon


Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-icon-experiments